Business Solutions for Eye Care Professionals
A peer-to-peer learning community to help grow your eye care business.
Metrics Mastery Series – NEW
This series simplifies key financial, clinical, and operational metrics into actionable insights, demonstrating how to track, analyze, and use data to boost profitability, enhance patient care, and streamline practice management.
Articles in this series: 16
Why Focusing on Total Revenue Alone May Be Costing Your Practice
Exam Count as a Foundation for Revenue
Patient Encounters and Revenue Impact
Understanding Patient Decisions and Profitability
Managing Clinic Profit Centers for Growth
Strategies to Optimize Your Appointment Schedule
Growing Clinic Revenue with Specialty Services
Evaluating Contact Lens Brands for Profitability
Building Financial Success with Annual Supply Sales
Creating a Profitable Frame Pricing Strategy
Improving Patient Engagement for Frame Sales
Effective Pricing for Managed Care Frame Sales
Positioning Premium Lenses for Profitability
Maximizing Lens Add-Ons with Bundling Strategies
Improving Profitability in Managed Care Lens Sales
Uncovering Opportunities to Enhance Team Performance
Featured
Nailing Objective Employee Evaluations with Metrics
Marketing Trends: What’s Coming up in 2024
16 Tips for Choosing the “Right” Website for Your Practice
I Found You Online! Online Marketing that Gets Results
Outshine the Competition with Five Winning Strategies for Digital Marketing
Lifecycle Marketing for Optometric Practices: What Stage Are You?
New Google Features: Don’t Get Filtered Out of Search Results
Leveraging AI to Boost Your Optometry Marketing Strategy
Maximizing Your Practice’s Profitability with Digital Marketing
I Just Want What’s Covered – How to Turn Patient Objections into Successful Outcomes
SEO is Not What You Think it Is – Motivating prospective patients to connect with your practice
How Expiring Vision Plan Benefits can Help Create More Sales and Better Patient Relationships
Anatomy of an Effective Office Process
3 Ways to Improve the Success of Your Next Hire
Your Website Should be Customized AND Optimized
Employee Benefits: How to Compete with Large Employers
Industry Trends
Stabilizing the Market: What Eyecare Forecasts Reveal about 2026
What Women Pay for Eyewear: Pricing Insights For Your Practice
Market Check: Are You Charging the Right Price for Progressives?
Silent Stagnation: Contact Lens Adoption in Myopic Children
Why the Top 25% of Eyewear Sales Drive 40% of Your Revenue
Understanding Polycarbonate Lens Trends: Who’s Buying and Why?
The Age & Insurance Effect: Key Insights on Eyewear Capture Rates
Maximizing Sunwear Sales: Data-Driven Strategies for Optical Practices
Eye Care Forecast 2025: Navigating Trends and Challenges for the Year Ahead
How Gender and Location Influence Frame Brand Count
Exams to Earnings: How Eye Exam Volume Impacts Practice Revenue
Trends in Polycarbonate Lens Sales
How Likely are Your Patients to Return? Unraveling Patient Retention with AI Insights
Maximizing Patient Lifetime Value: Understanding the Key Drivers in Eye Care Practice Success
Eyecare Continues to Evolve: Here’s What We Expect for 2024
Understanding Factors Influencing Photochromic Lens Adoption
Success Stories
How I Grew my Practice Revenue by 23% Without Taking on More Patients
How I Stepped Away from Full-Time Patient Care to Build a Business that is Constantly Expanding
How I Used Metrics to Increase My Net Revenue by 300%
How I Used Metrics to Add $200k in Revenue with Annual Supply CL Sales
How We Used Metrics to Expand and Improve Our Clinic Profit Centers
How I Used Metrics to Drive Staff Engagement and Accountability
How I Used Metrics to Manage Expansion When We Doubled the Size of Our Optical
How I Quadrupled the Sale Price of My Practice in 2 Years
Meet Our Contributors
Our contributors are industry experts and thought leaders who share their expertise with the GPN VISIONS community. They come from every aspect of practice management: practitioners, owners, managers, consultants, and industry vendors.
The OD Podcast Series
“Think Again”
Hosted by: Scott Jens OD, FAAO
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