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Marketing

Learn how to effectively delivery your business messaging to both current and potential patients.

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Marketing and AI
Chris Overton

Leveraging AI to Boost Your Optometry Marketing Strategy

What does AI (Artificial Intelligence) mean for marketing, and more specifically, eye care marketing in 2023? And how else will it affect your practice?
Mar 17, 2023

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Maximizing Your Practice’s Profitability with Digital Marketing

Chris Overton

SEO is Not What You Think it Is – Motivating prospective patients to connect with your practice

Chris Overton

Your Website Should be Customized AND Optimized

Chris Overton

How to Keep Your Social Media Social

Chris Overton

Instagram Essentials

Carissa Dunphy, ABOC

Top 5 Tips for Improving Your Doctor Bios

Jeremy Unger

4 Tips for Promoting Patient Loyalty

Jeremy Unger

Instagram is Turning Into TikTok. What Does This Mean for Your Optometry Practice’s Social Strategy?

Danny Sauerwein

Using Practice Performance Data to Shape Your Marketing Strategy

Steven Festa

Content is King: Creating Easy, Effective Content That Connects You to Your Marketing Audience

Steve Tripi

Localize Your Marketing Efforts with Strategic Alliances (Co-Op)

Steve Tripi

How to Use Content to Create a Powerful Optometry Website

Zvi Pardes

New Patient Marketing Tactics to Grow Your Eye Care Practice

Daniel Rostenne

How to Use Facebook to Increase Online Referrals

Maddie Langston

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