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Chris Overton
Senior Product Marketing Manager
EyeCarePro
About Chris Overton
Chris is a marketing and communications professional from Windsor, ON.
Expertise:
Recent From Chris
Digital Strategies to Help You Find and Retain Your Dream Team
It’s no secret that one of the biggest challenges for eye care practices post-COVID is staffing. Successfully finding, attracting, and retaining the right talent has become a top priority for practices looking to build a winning (dream) team. So how do you get...
Leveraging AI to Boost Your Optometry Marketing Strategy
What does AI (Artificial Intelligence) mean for marketing, and more specifically, eye care marketing in 2023? And how else will it affect your practice?
Maximizing Your Practice’s Profitability with Digital Marketing
Running a successful optometry practice requires more than just excellent clinical skills. You also need to market your practice effectively to attract new patients and keep existing ones coming back. And of course, you still have to be profitable.
SEO is Not What You Think it Is – Motivating prospective patients to connect with your practice
It’s nice to be ranked #1, but success in SEO is more complex than that. Learn how to work within the algorithm, get more clicks, and book more appointments.
Your Website Should be Customized AND Optimized
Should your website be custom, OR beautiful, OR functional? Is there another option?
How to Keep Your Social Media Social
You absolutely need information on your social pages about your practice, services, and promotions. But you also need content that connects with your followers on a more personal level.