Consumer behavior just doesn’t seem to have completely stabilized yet. A look at the industry results for July gives a clue to what’s going on, as well as what to do about it.
Evan Kestenbaum
Co-Founder & COO
GPN Technologies
About Evan Kestenbaum
Evan Kestenbaum is the co-founder and COO of GPN Technologies. He operates a second-generation private practice in New York, and spends his days finding ways to "make things better," for his patients, his team, and practitioners around the country.
Evan is an MBA graduate of SUNY Binghamton, and has applied his appreciation of data solutions to developing unique management strategies and tools within the optical industry.
His non-optical hours are filled by an active family, including three young daughters who keep him very busy.
Expertise:
Recent From Evan
Do You Own a Business or Do You Own a Job?
Entrepreneurs are not like everybody else. But what can you do if you find yourself in the position of ownership – like a practice owner – and you’re not sure you’re prepared for it?
Key Metrics to Increase Profit: Average Revenue per Exam and Capture Rate
Lecture hours: 1 Key Performance Indicators (KPIs) are specific measurements that substantiate the performance and health of a business. This course addresses average revenue per exam and capture rate, two crucial KPIs that must be monitored regularly to maintain a...
Tracking the COVID Effect During Re-Opening
GPN Technologies wanted to create a tool to help the eye care industry understand COVID-19, and its impact on our business. We wanted it to be insightful, but mostly we wanted it to be actually useful. Join Evan Kestenbaum as he hosts a tour of our Industry Insights...
Measuring Exam Performance
Here’s a little KPI that can be very useful in analyzing your marketing strategies and recall systems: Patient Exams, and its little sister, Patient Mix.
Optical Staff Evaluation – Your KPIs in Action
It’s great if you “feel good about” or make a good connection with your team. But unless that good feeling bears fruit in your bottom line, it’s at best an unrealized opportunity for improvement.
Here’s What’s Happening: Taking the Emotion Out of Managing Your Team
For most practitioners, the biggest challenge in their business is managing the team. It's a task that carries unique challenges, but one of the biggest is overcoming the emotional elements of employer-employee relationships. Good, bad, or indifferent, emotions can...
Create a WOW! Experience for Your Patients
Within 10 seconds, every new visitor to your practice will form opinions about what kind of practice you run.
Critical Optical KPIs: Your Lens Sales
If you and your team can hit on the ‘magic formula’ for optimizing your patients’ lens choices and maximizing lens revenues, you’ll get some seriously good news in your optical productivity and profitability.
Must-Know KPIs in Your Optical: Frame Pricing and Revenue
We look at KPIs in order to help us pinpoint those areas where behaviors, whether sales techniques, prescribing language, merchandising decisions, or [fill in the blank], need to change or improve.
Calculating Capture Rate in Your Optometric Clinic or Optical Practice
One area that must be included in your plan is capture rate. Here, I’ve provided some methods for calculating the capture rate in your optometric clinic or optical practice that will provide you with valuable insight into the effectiveness of your strategies.