What builds a successful eye care business? We’re talking about the emotional and psychological disposition that drives the behaviors in order to create profitability.

Jay Binkowitz
Co-founder GPN, Co-Founder and EVP Professional Relations
Keplr Vision
About Jay Binkowitz
An entrepreneur almost from the word "go," Jay has been pursuing the mindset of finding opportunity since his teen years. A practice owner from Queens, NY, Jay has continually sought ways to push the boundaries of profitability within the eye care industry. Over the last 30+ years Jay has had extensive experience in retail operations, merchandising & marketing, manufacturing & distribution, technology development, national sales, and on-site interactive consulting.
When Jay and his partners co-founded GPN Technologies in 2007, they immediately began thinking about how to build tools for independent practitioners that would help them compete with larger practices and retail outlets. The EDGE - now the EDGEPro platform - was born from their efforts, and has become the premier practice analytics tool in our industry. The company's name is now synonymous with reliable, accurate data, and GPN is assisting eye care on every level.
Jay served 2 years as the benedict professor at the Houston College of Optometry and as an adjunct professor. In addition to serving on several industry boards he has published articles in eye care industry magazines and is a keynote speaker at many industry events, both domestically and internationally. In August of 2017 Jay joined with Dr. Ben Gaddie as founders of Total ECP. A new platform to protect and advocate for medical optometry that, as of a 2019 merger with Visionary Eye Partners, has now become Keplr Vision, an incredibly successful platform that has exceeded the expectations of many of the industry leaders. Jay currently serves as EVP of Professional Relations for Keplr Vision as well.
Expertise:
Recent From Jay
How to Leverage Your Office Metrics to Build Your Team
As a staff development technique, mentorship holds tremendous potential for improvement. Both parties benefit from successful implementation and the results will show up in the bottom line.
Building Your Business for Profit
Join two of the industry’s best cash experts as they walk you through a simplified P&L and teach you how to properly calculate your practice EBITDA.
The Buyer’s Perspective. What investment firms consider when purchasing an eye care practice
ay Binkowitz is speaking to the audience from the point of view of an acquisitions company. He’s sharing some of the criteria for deciding which practices are attractive targets for consolidation and why.