The hats we wear are endless- optometrist, office manager, optician, technician, social media expert and practice consultant. Find out how to take a step back and enjoy some freedom.
Jennifer Stewart, OD
Chief Vision Officer
About Jennifer Stewart, OD
Recent From Jennifer
I Just Want What’s Covered – How to Turn Patient Objections into Successful Outcomes
How many times do we have patients come in saying they are here for their “free” exam, when it is spelled out plain as day that they have a co-pay for the exam, or have to meet their deductible first?
How Changes in Your Optical Business Strategy Can Increase Profitability Overall
The optical business in our practices can be a significant part of our overall revenue. Just a few strategic changes can significantly increase profitability.
My (Least) Favorite Things: Phrases Your Team Uses that Cost You Money
Bad speech habits can lead to poor outcomes in your practice. Help your team embrace a more cohesive (and more productive) pattern of communication by avoiding these phrases.
Grow Your Practice by Sharing Your Expertise – Out Loud
At some point in our careers, we will be looking at ways to gain new patients or increase our per patient revenue. How can we grow our practices by sharing what we do?
What Happens When You Say Nothing at All?
How long do doctors typically listen to their patients before interrupting them? Go ahead, I’ll . . . here is the answer!
Communicating Safety in the Exam Room- Sports Eye Wear Conversations to Have with Patients
April is a great time to start thinking about sports and athletes in our practices, and what conversations we should be having with these patients in our exam rooms.
The Art of Saying “Yes”
How often do we say “no” to our patients, and how does that impact our business? Can we find a way to turn a negative response into an opportunity for communication and collaboration? Yes!
How to Communicate Product Benefits to Patients for Better Results
How can we truly connect with our patients to change the perception from selling to fulfilling a treatment plan that someone feels they can’t live without?
What’s Your Tendency?
Knowing each person’s tendency can help us work together more seamlessly and efficiently, and better manage conflict.
Building Your Practice with Storytelling
How can we get our patients excited about glasses and contacts, and about our offices? I find the magic of storytelling to be an essential part of practice success.
Five Tips to Increase Daily Disposable Sales Through Better Communication
Many practitioners struggle to present daily disposable contact lenses successfully. Be prepared to answer common objections and help your patients to select these healthy lens options.
How I Used Metrics to Manage Expansion When We Doubled the Size of Our Optical
As business owners and leaders, we all must take risks to drive success. However, in business overconfidence can sometimes lead to inattentiveness which can then result in failure. The objectivity of EDGEPro gives me the ability to intelligently and confidently take on risk and guides my decision-making as my practice grows.
Exam Room Magic: How One Practitioner Makes Every Patient Feel Like His Only Patient
Dr. Smith gladly takes on tricky patients, and somehow makes each one feel like they’re the only patient he’s seeing that day. How does he do it? Is he part wizard?
Turning Your Passion into a Business
While it took me a decade to realize my dream, I have learned a lot along the way.