BACKGROUND The prevalence of myopia in the US has increased nearly 70% over the past 2 generations, going from 25% of the population in 1972 to about 42% in 2022. 1 The higher rates are most notable among US children, where myopia prevalence is soaring with one...
Ron Krefman, OD
Founder and CEO
About Ron Krefman, OD
Recent From Ron
Are ECPs Taking Advantage of Plano Sunglass Opportunities?
We explored the data to find out if ECPs are taking advantage of Plano sunglass opportunity for eligible patients, and in particular for contact lens wearers.
The Impact of Inflation on Eye Care Businesses: A Focus on Premium Frame Sales
Maximizing sales of premium frames is particularly important during inflation, when you may be seeing fewer patients or selling fewer frames.
Are Your Frame Prices Keeping Up with Inflation?
How do you maintain the delicate balance between inflationary adjustments and patient relationships. This analysis will help you understand how to protect your profit margins.
Optical Product Sales – What We Expect for the Next 6 Months
Inventory planning, staffing changes, marketing efforts and virtually all aspects of everyday business rely on realistic estimates of where the business will be and what we can reasonably expect for cash flow.
Seasonal and Geographic Influences on Photochromic Lens Sales
photochromic sales track sunlight very closely
How to Price Your Progressive Lenses Right for Your Market
Whatever strategic inputs you consider in creating your pricing model for progressives, this article will guide you as we evaluate your regional market progressive lens pricing.
Using Trends in Regional Exam Performance to Plan Your Growth Strategies
We have to acknowledge the market factors that extend well beyond the front door of any eye care practice. Examining regional trends can be a major help in understanding and dealing with those factors.
Are You Seeing Enough Pediatric Patients?
We took a look at the child eye care market to see if we could identify potential opportunities for practices to expand or improve their patient mix to include more children.
Understanding the Premium Frame Market for Your Practice
We’ve analyzed over 13 million frame transactions. The results suggest that great opportunities exist in several premium categories across your frame boards. This article breaks those opportunities down by demographic and price point.
Where Does Polycarbonate Fit into Your Practice?
Polycarbonate is the base for 56% of all lenses dispensed. If you’re considering exploring the safety market, or expanding your pediatric practice, or just looking to provide more cost-effective options for patients, then polycarbonate will undoubtedly occupy a place in your product mix.
Finding the Sweet Spot in Your Frame Inventory: How many brands is too many?
Is less more? Dr. Ron Krefman analyzes the data to see if that’s true, and find out how the most successful practices use brand strategy to improve sales.
Disruptions to Seasonal Sales Patterns Continue: What does this mean for 2022?
Everybody expects an upward trend in vision care between August and December every year. Savvy business managers plan for those peak months. In this article, we’re looking at how those seasonal patterns have shifted over the past two years.