As we approach the year’s end, let’s take a captivating stroll through the twists and turns of this industry, exploring the trends that have sculpted its present.
Ron Krefman, OD
Founder and CEO
About Ron Krefman, OD
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Introduction When patients embrace photochromic lenses, it's a win-win scenario. It not only boosts your revenue but also fosters patient loyalty and satisfaction by offering high-quality, versatile eyewear. In a previous article, we discussed the impact of location...
Income levels, spending power, price sensitivity, and managed care coverage, can significantly impact the willingness of individuals to upgrade to higher-priced frames.
When considering your frame inventory mix, several factors need to be taken into account, including gender. Achieving the right balance in your frame assortment requires aligning it with your target market.
What does the child population at risk for myopia looks like for a typical optometric practice?
We explored the data to find out if ECPs are taking advantage of Plano sunglass opportunity for eligible patients, and in particular for contact lens wearers.
Maximizing sales of premium frames is particularly important during inflation, when you may be seeing fewer patients or selling fewer frames.
How do you maintain the delicate balance between inflationary adjustments and patient relationships. This analysis will help you understand how to protect your profit margins.
Inventory planning, staffing changes, marketing efforts and virtually all aspects of everyday business rely on realistic estimates of where the business will be and what we can reasonably expect for cash flow.
photochromic sales track sunlight very closely
Whatever strategic inputs you consider in creating your pricing model for progressives, this article will guide you as we evaluate your regional market progressive lens pricing.
We have to acknowledge the market factors that extend well beyond the front door of any eye care practice. Examining regional trends can be a major help in understanding and dealing with those factors.
We took a look at the child eye care market to see if we could identify potential opportunities for practices to expand or improve their patient mix to include more children.
We’ve analyzed over 13 million frame transactions. The results suggest that great opportunities exist in several premium categories across your frame boards. This article breaks those opportunities down by demographic and price point.
Polycarbonate is the base for 56% of all lenses dispensed. If you’re considering exploring the safety market, or expanding your pediatric practice, or just looking to provide more cost-effective options for patients, then polycarbonate will undoubtedly occupy a place in your product mix.
Is less more? Dr. Ron Krefman analyzes the data to see if that’s true, and find out how the most successful practices use brand strategy to improve sales.
Everybody expects an upward trend in vision care between August and December every year. Savvy business managers plan for those peak months. In this article, we’re looking at how those seasonal patterns have shifted over the past two years.