Founder and CEO
Background For eyecare practices, understanding industry-wide trends is an essential part of planning for the future. Forecasting translates broad market performance into actionable insights at the practice level. By reviewing quarterly results across the industry,...
Women represent the majority of U.S. eyeglass frame purchasers. In 2024, 50% of frame buyers were female, 35% male, and 15% unknown gender. Understanding how women purchase across price tiers and regions provides valuable insight into patient expectations and spending...
How do your progressive lens prices compare? We analyzed over 1.6 million sales from 2,000+ locations to uncover 2024’s biggest pricing trends. See where your practice stands—and where you might adjust.
In a previous report, we found that men account for only 38.8% of eyeglass frame purchases, well below their share of the population. On average, male frame sales trail by 10.3 percentage points across U.S. regions. This underrepresentation raises an important...
Contact lens fitting rates for myopic children remain stagnant despite rising awareness. See how real-world data uncovers opportunities to rethink myopia management strategies.
Top-tier eyewear sales drive 40% of revenue. Learn how premium pricing strategies and lens enhancements can boost profitability in today’s competitive optical market.
Why Polycarbonate Lenses Matter Polycarbonate lenses are a cornerstone of the eyecare industry, offering exceptional durability, impact resistance, and UV protection. They are the go-to choice for: Children—who need shatter-resistant lenses for safety. Active...
How do age and insurance impact eyewear purchases? Key trends and strategies to help practices boost capture rates and retain more patients.
Explore key trends in sunwear purchases by region, season, age, and gender. Learn how optical practices can boost sunwear sales, optimize inventory, and deliver better vision care to their patients.
This article provides a forward-looking analysis for 2025, highlighting key trends and challenges in the eye care industry across contact lenses, frames, exams, and lenses, using historical data to forecast future growth and challenges.
How do you know if you’re stocking the right mix of brands to meet patient demand without overextending your inventory?
We investigated whether age and payor type (3rd party or self-paid) had any influence on whether patients choose to purchase a complete pair of eyeglasses. Here’s what we found out.
The number of comprehensive eye exams performed each week is a vital indicator of an optometry practice’s revenue. Understanding industry benchmarks allows practices to compare performance and set achievable goals.
Comparing a given patient’s age and stage of refractive error to these findings allows you to assess the risk of myopia and its progression and to guide treatment options.
Regarding the optimal number of vendors, recent industry insights suggest maintaining 6 to 12 vendors, each with multiple brands, to strike a balance between variety and efficiency.
In an earlier report here, we explored the profile of patients most likely to adopt polycarbonate as their choice of lens material. In this report, we further explore the demand for polycarbonate lenses, this time by analyzing preferences for this material over time...
Find out how key drivers influence patient re-visits.
Lifetime value models can help you tailor your offerings to maximize revenue and create long-term practice success.
As we approach the year’s end, let’s take a captivating stroll through the twists and turns of this industry, exploring the trends that have sculpted its present.
Introduction When patients embrace photochromic lenses, it's a win-win scenario. It not only boosts your revenue but also fosters patient loyalty and satisfaction by offering high-quality, versatile eyewear. In a previous article, we discussed the impact of location...