If you’re not proactive about evaluating your costs, your bottom line is going to suffer. These three simple strategies will help you beat contact lens inflation and improve the success of your practice.
Ryan Gustus, OD
About Ryan Gustus, OD
Recent From Ryan
While stocking lenses can come with challenges, I’m here to assure you that with the right system in place, they are easy to overcome. Start with these 3 simple steps, and you’ll see the financial upside in no time.
In a world where anything can be shipped directly to your patients, does stocking contact lens boxes actually serve your patients? How does it fit in today’s customer journey?
Why do so many patients choose to purchase their contact lenses from a source other than their eye doctor? If you are one of the many ECPs frustrated by the commoditization of the contact lens market, and selling only half of the contact lenses you prescribe, I can relate.
Revamp how you talk with your patients about upgrading to daily lenses. Eliminating these mistakes will result in easy upgrades – with your patients leading the way.
Patients naturally want to do business with you. If they don’t seem to feel that way, here are some simple tweaks to help evolve those patients into customers.
Amazon and many other businesses are now offering BNPL as an option, but how do we decide if it is right for our practice?
You probably agree that the customer journey is important to consider from a service perspective, but it can be difficult to determine which processes in the journey need to be changed and why.
By eliminating the post-fitting call to finalize the contact lens prescription, not only are you likely making life easier on your staff and your charting more simple, but you’re also meeting the needs of your patients by completing their customer journey the same day as their visit.
Are you charging enough for your contact lens evaluations? Too much? Too little? Use this evidence-based approach to zero in and get them “just right.”
While the typical contact lens wearer’s lifetime value to the practice is higher, the contact lens fitting and training process can be a lengthy and expensive process.
Don’t forget the allure that the first experience of buying those really cool, attractive sunglasses brings and the desire it creates. Start converting more of these patients into sunglasses shoppers at your practice.
As in all things in life, striking a balance is key, and there is definitely a happy medium when it comes to “selling” to your patients.