If you’re not proactive about evaluating your costs, your bottom line is going to suffer. These three simple strategies will help you beat contact lens inflation and improve the success of your practice.
Ryan Gustus, OD
CEO
LensQuote
About Ryan Gustus, OD
Dr. Ryan Gustus is a 2011 graduate of the IU school of optometry and completed a residency in ocular disease at the Fort Wayne VA Hospital in 2012. He is partner at Eyecare Associates of Bluffton in Indiana and is opening a second location in July 2021. Dr. Gustus has lectured at professional conferences with a focus on paraoptometric education for the last 10 years. He is co-founder and CEO of LensQuote, a software platform built for practice owners to drive more in-office contact lens sales.
Expertise:
Recent From Ryan
How to Make Stocking Contact Lenses Profitable and Practical
While stocking lenses can come with challenges, I’m here to assure you that with the right system in place, they are easy to overcome. Start with these 3 simple steps, and you’ll see the financial upside in no time.
3 Reasons Why Stocking Contact Lenses Might be Right for Your Patients
In a world where anything can be shipped directly to your patients, does stocking contact lens boxes actually serve your patients? How does it fit in today’s customer journey?
How I Used Metrics to Add $200k in Revenue with Annual Supply CL Sales
Why do so many patients choose to purchase their contact lenses from a source other than their eye doctor? If you are one of the many ECPs frustrated by the commoditization of the contact lens market, and selling only half of the contact lenses you prescribe, I can relate.
How to Fix Your Approach to One-Day Lenses: Your Patients Will Love it!
Revamp how you talk with your patients about upgrading to daily lenses. Eliminating these mistakes will result in easy upgrades – with your patients leading the way.
How Patients Evolve to Become Your Customers
Patients naturally want to do business with you. If they don’t seem to feel that way, here are some simple tweaks to help evolve those patients into customers.
Buy-Now-Pay-Later, Does it Make Sense for Your Practice?
Amazon and many other businesses are now offering BNPL as an option, but how do we decide if it is right for our practice?
When a Patient Wants to be Done with You – and it’s Actually a Good Thing
You probably agree that the customer journey is important to consider from a service perspective, but it can be difficult to determine which processes in the journey need to be changed and why.
Why You Should Reconsider Finalizing Contact Lens Prescriptions by Text or Phone
By eliminating the post-fitting call to finalize the contact lens prescription, not only are you likely making life easier on your staff and your charting more simple, but you’re also meeting the needs of your patients by completing their customer journey the same day as their visit.
Do You Have Your Contact Lens Evaluation Fees Priced Correctly?
Are you charging enough for your contact lens evaluations? Too much? Too little? Use this evidence-based approach to zero in and get them “just right.”
How to Cut Your Contact Lens Training Time in Half
While the typical contact lens wearer’s lifetime value to the practice is higher, the contact lens fitting and training process can be a lengthy and expensive process.
2 Easy Steps to Get More Sunglass Sales from New Contact Lens Fits
Don’t forget the allure that the first experience of buying those really cool, attractive sunglasses brings and the desire it creates. Start converting more of these patients into sunglasses shoppers at your practice.
Top 3 Reasons Why Your Patients Don’t Buy Contact Lenses from You – And How to Fix it
As in all things in life, striking a balance is key, and there is definitely a happy medium when it comes to “selling” to your patients.