There’s more than one way to succeed in optometry and in business. It is possible to practice on a smaller scale without sacrificing growth and profitability

Samantha Hornberger, OD
Owner
Bright Family Eyecare
About Samantha Hornberger, OD
Dr. Samantha Hornberger graduated from Indiana University School of Optometry in 2005. She was born and raised in Indiana and is a Hoosier through and through, loving Bloomington so much that she remained there to complete residency training with a focus on cornea disease and contact lenses.
Dr. Hornberger owns a practice in Dearborn County, Indiana she opened cold in fall 2013 that she recently expanded in order to serve more of her hometown community. Dr. Hornberger is the President of her local Indiana Optometry Association society and is actively working to advocate for optometry. She also enjoys speaking on practice management and teaching continuing education classes along with speaking on behalf of products and companies she strongly believes in.
Dr. Hornberger’s passion is sharing knowledge with and promoting her fellow eye care professionals in able to help them be more successful and is grateful to also be providing high-tech but approachable eye care to her hometown community.
Expertise:
Recent From Samantha
My Practice is Growing Even Though I Only See Patients 3 Days a Week
I want time to work on my practice as much as in my practice, so for me, it’s a question of how I maximize my time.
Three Strategies to Create Practice Growth by “Going Small”
Going smaller can allow you to both create space in your life and increase satisfaction in practice, but do you have to sacrifice net or stagnate growth?