Smart staffing results in higher profits through stellar customer service, better retention, and fewer money-losing mistakes. These tips will help you build a stronger staff and a solid bottom line.
Director of Marketing
About Steve Tripi
Recent From Steve
What Should I Really be Saying to my Patients About Blue Light?
With so many working from home on devices for extended periods of time – without looking away , interacting with people, or changing their focal points – blue light is once again an exploding topic. It’s obviously more important than ever. Bottom line? It is here to stay, and we need to talk to our patients about it.
Strategies for Building Your Sunwear Business
Sun season is coming! Build your sunwear business with these proven tactics.
How Vendor Selection Can Impact the “True Cost” of Your Eyewear
It’s important to work with your vendors to create an efficient and effective purchasing process. ECPs cannot afford to work with vendors that do not offer the best price-value relationship.
Content is King: Creating Easy, Effective Content That Connects You to Your Marketing Audience
A primer on how to succeed in digital marketing today. Learn about the types of content that effectively build your brand and your digital presence, and how to produce them easily.
Localize Your Marketing Efforts with Strategic Alliances (Co-Op)
Co-op marketing is a strategy for scaling a company’s marketing program by sharing brand assets and marketing costs with channel partners - like your vendors. Leveraging the dollars that your vendor partners have available is a great way to help stretch the results of...