Patient referrals and retention are the lynch pin of a thriving eye care business. Follow these easy tips to improve your patient experience.

Tim Nichols, OD
Practice Owner
About Tim Nichols, OD
Recent From Tim
The 5 Ps of Employee Retention – Find and Keep Good Employees
There are many unfilled jobs, and right now it’s a “buyer’s market” for those who are shopping for jobs. Here are 5 rules that will help you find and retain good employees
How to Facilitate a Successful Patient Buying Journey
In this video, Dr. Nichols shares his insights into how the entire staff can help lay the groundwork for successful selling in your practice.
Is the Fear of Change Causing Havoc in Your Practice?
Dr. Tim Nichols dissects a potentially significant hurdle for progress within an eye care business.
The 4 Biggest Mistakes Practice Owners Make
Expert optometric business manager, Tony Cochran, CPA, shares his unique insights on what every optometrist needs to be doing in order to succeed.
Partnerships: The Good and the Bad
Join Dr. Tim Nichols for a frank discussion about how to know if you are – or are not – ready to take on an associate in your optometric practice.
How to Set Achievable Goals for This Year
Dr. Tim Nichols reviews some aspects of planning that may be less common, but can lay the groundwork for choosing goals that are more likely to be achievable and lead to long-term success.
Facing the Challenges of Working with Family
Dr. Nichols discusses some of the advantages of working with family, and how to avoid some of the pitfalls that can occur.
Freeing Up the Future: How, When and Why to Terminate an Employee
Dr. Nichols discusses how to prepare for a staff termination, and why this is sometimes the best choice for everyone involved.
How to Lead Your Practice Through a Conversion from One EHR to Another
Dr. Nichols walks practitioners through the role they will play when making the change from one EHR to another. In this video, he shares important tasks that are critical to ensuring a successful transition.
My List of “Must-Haves” in an EHR System
Dr. Tim Nichols reviews his list of “deal-breakers,” those items that were most important to him when he began the process of selecting a new EHR system for his practice.
Buying or Renovating a Building? Important Questions, Part 2
Part 2 of 2. Dr. Nichols talks about how your motivation and use plans should inform your choices about building purchase, design, and renovation.
Building or Renovating? Questions to Consider
Important questions to consider before building a new location or renovating your current eye care practice building. Dr. Tim Nichols reviews the importance of understanding your “why,” being clear about how you’re comfortable practicing, and what your patients are expecting from you.
Refraction Fees in Your Practice
Avoid unnecessary customer service issues, and improve your patients’ experience by making some smart decisions about how you handle refraction fees.
What I Learned From COVID
Situations that challenge us often bring on remarkable opportunities for growth and improvement, driving leadership and efficiency in unexpected ways.
Vision Vs. Medical: Handling Patients with Both Insurances
How do you handle patients that have both vision coverage and medical insurance when incidental medical findings arise during a vision exam?