Start Simple With so many metrics to choose from, it's hard to know where to begin. However, focusing on revenue—the money your practice receives—is a great place to start. Revenue forms the foundation of your business profitability, and the flow of incoming cash...

Tracy Neal,
Director of Customer Support
GPN Technologies
About Tracy Neal,
I have been in the eyecare industry for over 30 years. I have worked in all areas of optometric practice, from working the front desk to being an optometric technician to being Practice Manager. I been with GPN Technologies since 2020. Currently I am the Director of Customer Support. I am a member of the OWA and currently serve on the Communications and Website committee.
Expertise:
