Don’t Just Treat Dry Eye, Build a Dry Eye Brand

by | Jun 12, 2023 | Entrepreneurship, Ownership

You may be a doctor who treats dry eye, but are you THE DOCTOR in your area who treats dry eye? In this episode with Dr. Janelle Davison, we discuss how to build a brand around dry eye and the many opportunities this can create for both the patient and the practice. When patients have dry eye, are YOU the one they think of for help?

In this interview, we tackle many of the questions you may have about building your own brand. How should I market myself? Should I focus on my current patient database or external patients? What equipment should I start with? How do I present prices to the patient? Tune in to learn how Dr. Davison built her dry eye brand, grew this specialty, and became THE DOCTOR in her area.

Eye Own a Business is a podcast that teaches independent ODs how to grow a thriving practice while wearing the hats of both a doctor and a business owner. Tune in on Tuesdays every other week as Dr. Steve Vargo and his guests guide you with the tools and strategies you need to build the practice of your dreams. Eye Own a Business is brought to you by IDOC streaming on all podcasting platforms.

By Steve Vargo, OD

Exploring best practices in building and sustaining practice growth.


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