Frame Board Profitability Video Series: Session 1

Welcome to this step-by-step guide to better frame board management. Your frame boards are incredibly valuable space within your office. Setting them up well can have a significant impact on the profitability of your optical! Inventory management and brand development might feel like they are complicated topics that are hard to understand, and even harder to manage. In this video Yvonne Pelkey helps you learn to think about your frame boards differently.

In this session, you will learn how to take the emotion out of buying. By purchasing based on the needs of our patients and our practice, we can eliminate waste and maybe even uncover some unexpected opportunities. Learn how to make wise frame selections.

Your frame boards are not just displays, they are real estate within your office. How do you know if they are being used well? Are the frames “paying the rent” for the space they occupy?

You need to make business decisions that benefit your practice and your bottom line. Find out how to “reframe” the relationship between yourself and your frame representatives so it’s more profitable for your dispensary. Uncover ways to grow an “invested relationship.”

Finally, we’ll walk through the basics of creating a frame map. We’ll help you learn about your own optical, how much space is available, and how to take control of your planogram, so we can work on maximizing that space in our next session.

By Yvonne Pelkey, LDO, ABO, NCLE-AC

Yvonne was recognized as both Optician of the Year by the Opticians Association of Virginia and Most Influential Women in the Optical Industry.


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