When people search for an eye doctor (or related service) in your area, are you the one who shows up? If not, you’re losing patients and money!
While word-of-mouth marketing may still be king for many practices, online marketing is not far behind. In this episode with Wayne Street, SEO Manager at IDOC, we discuss the most effective online marketing strategies, how to position your website and content to rank high when people in your area search for eye care services, and reasons your marketing is not working (wasting money).
For those who lack the time or expertise to manage their own marketing successfully (probably most of you), Wayne also discusses how outsourced marketing services can do it for you. As Wayne states, “It’s easy to do, but involves a lot of work!”
Eye Own a Business is a podcast that teaches independent ODs how to grow a thriving practice while wearing the hats of both a doctor and a business owner. Tune in on Tuesday’s every other week as Dr. Steve Vargo and his guests guide you with the tools and strategies you need to build the practice of your dreams. Eye Own a Business is brought to you by IDOC streaming on all podcasting platforms.