We’re once again visiting with Dr. Tim Nichols as he discusses a potentially significant hurdle for progress within an eye care business. Dr. Nichols examines what are some of the root causes for avoiding change, how we often excuse that avoidance, and how this can sometimes lead to disastrous results.

He’ll also discuss how to overcome the fear of change so you can make confident choices to improve your practice, staying current with the needs of your patients and the opportunities in the vision industry.