Outshine the Competition with Five Winning Strategies for Digital Marketing

by | Jun 1, 2023 | Administration, Marketing

Stop me if you’ve heard this one before: your biggest local competitor is filling up their appointment books (or it feels like they are), while yours is still frustratingly full of gaps. It doesn’t matter how unique your services are or how great your patient care is, if nobody knows about you, they’ll opt for the competition instead. It may be time to amp up your digital marketing.

Even though you manage your patients’ sight daily, you should never lose sight of what your competition is doing with their services or marketing. If you aren’t managing your online presence as well as they are, your local community won’t recognize you as a known and trusted brand.

Sure, locals may see your practice, but they haven’t gotten to know you like they have your top competitor, who is actively managing an online presence. People are nervous of the unknown; they’ll only visit professionals they trust. That’s why you need to stand out from your competition: so your community is informed of your unique products and services, and your practice can become a known brand.

These winning strategies and solutions will help you outshine the competition and achieve success.

Keeping an Eye on Your Competitors

First, you need to understand what products and services your competition is offering. Once that’s done, you can use that to determine how your services are comparatively unique. This information is vital to help you compete successfully. Especially if you’ve just launched your practice while your competitor has been the talk of the town for ages, it’ll be tough to compete on a level playing field. But it’s still possible!

By identifying your unique value proposition (UVP) and showcasing what your practice can offer the local community, you’ll have a golden opportunity to gain brand recognition and enhance your reputation. Ultimately, it will lead to an increase of bookings and, with time, your practice will be ready to give those established players a run for their money. But how do you do that?

Boost Your Online Visibility and Conquer Search Rankings!

Start by investing in search engine optimization (SEO). SEO is crucial for any business seeking online success. By implementing effective SEO strategies, you can rank high in search engine results, and get seen before your competition. How will you achieve this? If you’re intimated by SEO, you might want to take advice from a pro, or even consider outsourcing your SEO. However, there are a number of free tools to help you do it yourself that are relatively easy to learn.

  • Keyword research is critical to be found online, and you can do this by analyzing your web traffic with tools like Google Analytics and Google Search Console. Google Keyword Planner will help you identify popular keywords.
  • Keep checking to ensure your keywords are relevant and in use, a good way to do this is through “Site Search” on your site. A site search involves using Google to search through one domain. When you perform a site search, you instruct Google to return results from one website, not the entire Internet. To perform a site search, add ‘site:’ in front of the URL of the site you want to search (“site: www.domain.com.”). You can pick up some other handy tips on analyzing your site content here.
  • To improve your website’s SEO, use backlinks. Backlinks are links to your website from someone else’s website. Using backlinks means finding authoritative and relevant websites in your industry that may want to link to your content. Look for sites with a strong online presence, high domain authority, and a good reputation. Use SEMrush to analyze backlink profiles and uncover link-building opportunities. These tools offer valuable insights to guide your backlink strategy and connect you with potential linking websites.

Let SEO be your secret weapon, and watch your website soar to new heights!

Boost Your Business with Irresistible Digital Marketing Campaigns

Then there’s email marketing. E-blasts allow you to stay in contact and reconnect with your patients. Mix up your messaging (include educational and fun communications, as well as promotional) to build your relationship with patients and keep them informed of your new products, eye care tips, promos, and events. Find the sweet spot. Don’t overwhelm your audience, but stay top-of-mind, and they won’t even think of the competition.

Amplify Your Reach and Unleash the Power of Social Media

Pay attention, and monitor your social media accounts regularly for comments, messages, and mentions. Respond to reviews, even the negative ones, questions, and comments. This demonstrates that you value your patients’ feedback and are committed to providing excellent customer service. Remember, building a strong social media presence takes time and consistent effort. Stay active, post regularly, and analyze the performance of your content to refine your strategies and improve your reach.

Level up your practice by promoting and informing your local community about your specialty
services like Scleral Lenses or Myopia. Share them using engaging social media posts, and consistent digital marketing, including highlighting them on your website.

Turbocharge Your Business with Clicks that Convert

Discover the incredible potential of Google Ads! It’s an amazing digital marketing platform that
puts you in control. With just a few simple steps, you can tailor your ads to reach the exact audience you’re targeting. By specifically targeting people who are actively searching for services like yours online, you’ll not only drive more traffic to your website before the competition, but also increase the chances of converting those visitors into loyal patients.

By leveraging the power of Google Ads for promoting your products and services, you can unlock a world of advantages. Your targeted outreach will start to return major benefits, as your brand gains recognition and becomes a trusted name within your local community.

With these cool tips in your toolbox, you’ll be rocking your practice promotion game and staying on top of the Optometry world – and your competition. Get ready to dazzle!

Want to get started with digital marketing and SEO, but not sure where to start? Book an appointment for expert advice.


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