metrics mastery

Background For eyecare practices, understanding industry-wide trends is an essential part of planning for the future. Forecasting translates broad...

Women represent the majority of U.S. eyeglass frame purchasers. In 2024, 50% of frame buyers were female, 35% male, and 15% unknown gender....

How do your progressive lens prices compare? We analyzed over 1.6 million sales from 2,000+ locations to uncover 2024’s biggest pricing trends. See...

In a previous report, we found that men account for only 38.8% of eyeglass frame purchases, well below their share of the population. On average,...

Contact lens fitting rates for myopic children remain stagnant despite rising awareness. See how real-world data uncovers opportunities to rethink...

Top-tier eyewear sales drive 40% of revenue. Learn how premium pricing strategies and lens enhancements can boost profitability in today’s...

Why Polycarbonate Lenses Matter Polycarbonate lenses are a cornerstone of the eyecare industry, offering exceptional durability, impact resistance,...

How do age and insurance impact eyewear purchases? Key trends and strategies to help practices boost capture rates and retain more patients.