Newsletter

I have found in my 25 plus years of consulting that this is the magic wand to creating a multi-million dollar practice. The team is...

Smart staffing can lead to higher profits and happier customers! But how do you find quality employees and keep them engaged?  

Maximizing sales of premium frames is particularly important during inflation, when you may be seeing fewer patients or selling fewer frames.

It’s no secret that one of the biggest challenges for eye care practices post-COVID is staffing. Successfully finding, attracting, and retaining the...

How do you maintain the delicate balance between inflationary adjustments and patient relationships. This analysis will help you understand how to...

What does AI (Artificial Intelligence) mean for marketing, and more specifically, eye care marketing in 2023? And how else will it affect your...

The hats we wear are endless- optometrist, office manager, optician, technician, social media expert and practice consultant. Find out how to take a...

There are many unfilled jobs, and right now it’s a “buyer’s market” for those who are shopping for jobs. Here are 5 rules...