optical strategies

What does AI (Artificial Intelligence) mean for marketing, and more specifically, eye care marketing in 2023? And how else will it affect your...

We explored the data to find out if ECPs are taking advantage of Plano sunglass opportunity for eligible patients, and in particular for contact...

There are many unfilled jobs, and right now it’s a “buyer’s market” for those who are shopping for jobs. Here are 5 rules...

What builds a successful eye care business? We’re talking about the emotional and psychological disposition that drives the behaviors in order...

Profit isn’t just about how much money you bring in, it’s about the balance between what’s coming in and what’s going...

Think about how many instances in the day when people are not working on a computer or looking at their phone that clear vision is a struggle.

Even in the best times it’s important to have a strategy to increase profitability. Here are some steps to help you boost the bottom line of...

Running a successful optometry practice requires more than just excellent clinical skills. You also need to market your practice effectively to...