The Meeker Minute
With Dr. Ron Meeker
Leveraging AI to Boost Your Optometry Marketing Strategy
What does AI (Artificial Intelligence) mean for marketing, and more specifically, eye care marketing in 2023? And how else will it affect your practice?
Are ECPs Taking Advantage of Plano Sunglass Opportunities?
We explored the data to find out if ECPs are taking advantage of Plano sunglass opportunity for eligible patients, and in particular for contact lens wearers.
The 5 Ps of Employee Retention – Find and Keep Good Employees
There are many unfilled jobs, and right now it’s a “buyer’s market” for those who are shopping for jobs. Here are 5 rules that will help you find and retain good employees
Developing the Mindset that Builds a Successful, Profitable Business
What builds a successful eye care business? We’re talking about the emotional and psychological disposition that drives the behaviors in order to create profitability.
Use a Smart Product Mix to Build Your Profits from the Cost Side
Profit isn’t just about how much money you bring in, it’s about the balance between what’s coming in and what’s going out.
Drive Profits and Patient Loyalty with Task-Specific Lenses and Glasses
Think about how many instances in the day when people are not working on a computer or looking at their phone that clear vision is a struggle.
Five Proven Strategies to Bolster Your Practice’s Profit Margins
Even in the best times it’s important to have a strategy to increase profitability. Here are some steps to help you boost the bottom line of your eye care practice.
Maximizing Your Practice’s Profitability with Digital Marketing
Running a successful optometry practice requires more than just excellent clinical skills. You also need to market your practice effectively to attract new patients and keep existing ones coming back. And of course, you still have to be profitable.
Are Your Frame Prices Keeping Up with Inflation?
How do you maintain the delicate balance between inflationary adjustments and patient relationships. This analysis will help you understand how to protect your profit margins.
6 Areas to Evaluate to Maximize the ROI on Your Year-End Capital Investments
Capital investments must enhance the bottom-line, boosting cash flow more than the next best use of funds. Evaluate these 6 areas to ensure your investment will continue to benefit your practice long-term.
About The Meeker Minute
You can change your practice for the better – one minute at a time. While “big initiatives” are always important to consider, oftentimes the real change happens in small moments, just a minute or two, as you implement sustainable, healthy habits that improve your practice in manageable, bite-size increments.
The Meeker Minute is a collection of quick wins that anybody can put into play. Build a better team, serve your patients better, and enjoy better business performance – one minute at a time..
About Ron Meeker
Dr. Meeker has been in practice in his home town of Vestal, NY since 1985. He is a graduate of Colgate University and the University of California at Berkeley School of Optometry. He has been a Fellow of the American Academy since 1988 and was among the first group of optometrists to achieve Diplomate of the American Board of Optometry in 2011. Dr. Meeker was an early adopter of electronic health records, beginning in 1997.
After 35 years in active practice, Dr. Meeker is transitioning his legacy practice to a younger practitioner as he turns his attention to the next phase of his career. He looks forward to sharing his expertise with the eyeTHRIVE community, and assisting other practitioners in developing their best practices.