product management

Explore key trends in sunwear purchases by region, season, age, and gender. Learn how optical practices can boost sunwear sales, optimize inventory,...

This article provides a forward-looking analysis for 2025, highlighting key trends and challenges in the eye care industry across contact lenses,...

Whether you’re looking at optical staff, technicians, or doctors, these individual metrics offer a clearer picture of how each team member...

Evaluating performance improvement opportunities requires clear metrics and a targeted strategy. By setting manageable goals, quantifying revenue...

Managed care lenses pose profitability challenges with free-to-patient options, but strategic management can turn these into opportunities. Tracking...

Implementing a bundling strategy for lens add-ons can streamline sales discussions and enhance profitability by increasing capture rates for...

A tiered lens strategy helps manage profitability by offering premium options while maintaining patient satisfaction. Using metrics to track premium...

Navigating “fully covered” frames under managed vision care plans is crucial for turning these options into profitable opportunities. Learn how...